Hoteliers regularly express their griefs about TripAdvisor, but the problems are not limited to the hotel industry. In a scathing article, The Guardian's Marina O'Loughlin vents her spleen about TripAdvisor and its shoddy restaurant reviews, and notes that both restaurants and small independent hotels are increasingly subject to extortion from guests who threaten bad reviews.
Are you an independent hotelier? It's no secret that hotels like yours have a love-hate relationship with Online Travel Agencies (OTAs): you love them for the rooms they fill, and hate them for big invoice at the end of the month. What hoteliers sometimes forget is that travellers love OTAs. The question hoteliers should be asking is not how to get rid of OTAs, but how to offer customers the same value of an OTA, but at conditions that are more reasonable for hoteliers. Is mass collaboration the answer?
Availpro announces its partnership with BookBedder, the equitable booking portal for independent hotels
Availpro Smart Channel Manager is now partnered with BookBedder, allowing its hotel owners to further diversify their online distribution.
Airbnb is a hot topic in the hotel industry, and no one can seem to
agree whether Airbnb poses a threat to hotels or not.
Given that Airbnb appeals to budget-conscious travellers and is
strongest in city centres, it appears to be cannibalising some of the
budget hotel market, especially in these markets.
So how can the independent hotel compete with Airbnb? The key lies
in a dual approach: aligning with what Airbnb does right, and offering
what Airbnb cannot.