Can hotels trust TripAdvisor?

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Hoteliers regularly express their griefs about TripAdvisor, but the problems are not limited to the hotel industry. In a scathing article, The Guardian's Marina O'Loughlin vents her spleen about TripAdvisor and its shoddy restaurant reviews, and notes that both restaurants and small independent hotels are increasingly subject to extortion from guests who threaten bad reviews.

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A collaborative manifesto

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Are you an independent hotelier? It's no secret that hotels like yours have a love-hate relationship with Online Travel Agencies (OTAs): you love them for the rooms they fill, and hate them for big invoice at the end of the month. What hoteliers sometimes forget is that travellers love OTAs. The question hoteliers should be asking is not how to get rid of OTAs, but how to offer customers the same value of an OTA, but at conditions that are more reasonable for hoteliers. Is mass collaboration the answer?

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11 tips for hotels to beat Airbnb

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Airbnb is a hot topic in the hotel industry, and no one can seem to agree whether Airbnb poses a threat to hotels or not. Given that Airbnb appeals to budget-conscious travellers and is strongest in city centres, it appears to be cannibalising some of the budget hotel market, especially in these markets. So how can the independent hotel compete with Airbnb? The key lies in a dual approach: aligning with what Airbnb does right, and offering what Airbnb cannot.

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